Post by account_disabled on Mar 12, 2024 6:27:47 GMT
I return to the topic of the rapid decline of web tracking tools , with some solutions that I believe to be the best alternatives. In recent months, the sector has been put to the test by the lower effectiveness of cookies due to the preventive blocking of operating systems or plug-ins adopted by individual users. Much of the strategy for the future that awaits us has a name, it's called: Zero-Party Data . What is it about? Given the economic situation, “zero-party data” is gaining more and more interest and momentum. For those unfamiliar with the term,
it is the data (emails, telephone numbers, notifications, subscriptions and Canada Phone Number subscriptions) that are adhered to or are knowingly provided - in compliance with privacy regulations - by the consumer to a personal or corporate brand. This data can be collected through a survey, an exchange of value (courses, gifts, videos, e-books, etc.) or a simple consumer-brand interaction via email or messaging. In these months you should look to strengthen your CRM tools as this data will become crucial once cookie tracking is no longer active. In order to achieve greater relevance and a more consolidated and fruitful relationship with your audience, these are the best approaches, strategies and tactics I would focus on in these difficult years.
Own your audience I have been a "prophet" of this choice for years now and I have noticed that it is the most effective of the possible paths. Obviously you need content or a high perceived value for those who are willing to give you their data. The way I see it now 1,000 email addresses (interested and consenting) are worth more than 100,000 followers on social media. Invest in your Brand The perception of you, your company or your products is everything. If you want to create a strong brand image, you need to choose the right words and the right way to communicate.
it is the data (emails, telephone numbers, notifications, subscriptions and Canada Phone Number subscriptions) that are adhered to or are knowingly provided - in compliance with privacy regulations - by the consumer to a personal or corporate brand. This data can be collected through a survey, an exchange of value (courses, gifts, videos, e-books, etc.) or a simple consumer-brand interaction via email or messaging. In these months you should look to strengthen your CRM tools as this data will become crucial once cookie tracking is no longer active. In order to achieve greater relevance and a more consolidated and fruitful relationship with your audience, these are the best approaches, strategies and tactics I would focus on in these difficult years.
Own your audience I have been a "prophet" of this choice for years now and I have noticed that it is the most effective of the possible paths. Obviously you need content or a high perceived value for those who are willing to give you their data. The way I see it now 1,000 email addresses (interested and consenting) are worth more than 100,000 followers on social media. Invest in your Brand The perception of you, your company or your products is everything. If you want to create a strong brand image, you need to choose the right words and the right way to communicate.